From starting a boat wash and wax business while in college to running a million dollar company and restaurant empire, Bill Rancic has had to confront the same ups and downs that any entrepreneur must along the road to success. By adopting strategies that rejected conventional wisdom, Bill was able to separate himself from the pack while he crafted a personal and professional brand that has established him as a household name. Today, audiences have the opportunity to learn how he did it directly from the source.