Inspired by the methodologies of urbanist William H. Whyte, and having lived in a multitude of cities around the world as the son of a diplomat, Paco Underhill founded the first iteration of Envirosell in 1977.

A consulting firm that does research in an array of categories, from retail to banking to transportation to manufacturers, Envirosell has worked in 46 countries and with more than half of the Fortune 50 list. With branch offices in China, Korea, Japan, Mexico, and Brazil – it has a global reach. While prototype testing of stores, restaurants and bank branches is still 30% of its business, its largest clients in 2019 are technology companies trying to understand consumer behavior in store, in home, on the job, and online.

Paco is the author of popular books including Why We Buy: The Science of Shopping out in 28 languages and used in MBA programs, Design Schools and Retailing Training Programs across the world. His books and articles are used in English as a Second Language (ESL) textbooks published by both Oxford University Press and National Geographic. His newest book with a working title of The Future of Eating and Drinking will be published by Simon & Schuster in 2021.